GUINEA PIG

ART DIRECTION / COMMERCIAL

Ram Trucks is getting ready to release their REV 1500 electric truck and is concerned about their late entry into the electric vehicle market. To challenge the notion that being first doesn't always means being the best, our team developed a series of groundbreaking inventions highlighting the disadvantages of jumping the gun to get inventions that are first of their kind.

ECD / Michael Stelmaszek

CREATIVE DIRECTOR / Robin Todd

MANAGING DIRECTOR / Michael Panley

ART DIRECTOR / David Taylor

EDITORS / Stewart Shevin + Maha Bazzy

PRODUCER Jim Gilmore

PRODUCTION / CAVIAR

AGENCY / LUDWIG+

RAM TRUCKS

2023

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