GUINEA PIG
ART DIRECTION / COMMERCIAL
Ram Trucks is getting ready to release their REV 1500 electric truck and is concerned about their late entry into the electric vehicle market. To challenge the notion that being first doesn't always means being the best, our team developed a series of groundbreaking inventions highlighting the disadvantages of jumping the gun to get inventions that are first of their kind.
ECD / Michael Stelmaszek
CREATIVE DIRECTOR / Robin Todd
MANAGING DIRECTOR / Michael Panley
ART DIRECTOR / David Taylor
EDITORS / Stewart Shevin + Maha Bazzy
PRODUCER / Jim Gilmore
PRODUCTION / CAVIAR
AGENCY / LUDWIG+
RAM TRUCKS
2023
