MOTION DESIGN / DIGITAL CAMPAIGN
Sustainable fashion has no clear-cut definition, making it difficult for consumers to even know how to support, or how to invest in true sustainability. Let alone, why it’s important. This is why sustainability may be paired with words like “corporate” and “expensive,” because wearing sustainable clothing is "cool," but there’s a deeper meaning and purpose for it that goes beyond fashion trends. Sustainability isn’t a fashion trend, it’s a lifestyle that needs support from consumers to help it grow within brands like ISAIC.